Why internal communication is crucial
Imagine going into a labyrinth without a map. This is how employees feel without clear, open and regular internal communication.
They are unsure of where to go, what is expected of them and how their work contributes to the overall success.
This is where internal communication comes into play: it provides the map, the orientation and the common goal.
A practical example: The teamecho experience
How can internal communication work in practice? Let’s take teamecho, our own company, as an example.
Targeted feedback loops and open dialog are at the heart of our internal communication. True to our motto: Just ask, just listen, just care.
That is why we use our digital mood barometer ourselves, of course.
Step 1: The platform
We use teamecho as an internal communication platform that enables us to collect anonymous feedback in real time. Our tool is easy to use and can be accessed from any device, meaning employees can share their thoughts anytime, anywhere.
Step 2: Regular feedback
Instead of conducting annual surveys, we at teamecho rely on bi-weekly feedback sessions. This means that our employees are automatically invited to take part in a short survey every two weeks.
Our tool automatically asks the right questions at the right time. This regular rhythm helps to identify emerging challenges quickly and resolve them promptly. At the same time, our employees feel heard and valued.
Step 3: Transparency
The results are displayed transparently in teamecho itself – of course only from a certain number of participants to ensure anonymity.
This creates trust and shows that the company is serious about the opinions of its employees.
Transparency also means that decisions and changes within the company are communicated clearly, thereby avoiding uncertainty.
Step 4: Action
Feedback alone is worthless if it does not lead to action. That is why we actively work with the survey results and use the data collected to take targeted measures to improve the working environment and culture.
Because asking (just ask) and listening (just listen) is not enough. Ultimately, improvements must be actively worked on (just care).
Tip: It’s not enough to dream up initiatives in a quiet room. Employees need to be kept up to date on what is happening, for example in jour fixes. Because if nobody knows about it, even the best measures will be ineffective.
The results speak for themselves
Thanks to our tool-supported approach to internal communication, we at teamecho have achieved remarkable employee satisfaction and loyalty.
The platform has not only improved communication within the company, but has also helped to create a positive and high-performance corporate culture.
What you can learn from this
Our example shows that effective internal communication goes far beyond sending e-mails or holding meetings. It requires a well thought-out system that promotes feedback and dialog, offers transparency and leads to concrete actions.
Rely on technology
Use technologies that facilitate exchange and reach everyone in the company. A platform that is easy to use and allows anonymous feedback can work wonders.
Promote an open feedback culture
Regular feedback is the key. It should become part of the daily routine and not be seen as a compulsory exercise. This means you are always up to date and can act proactively.
Be transparent
Transparency creates trust and security. Share information openly and honestly, and show that you take your employees’ feedback seriously by making visible changes.
Act based on feedback
Feedback is only valuable if it leads to action. Use the information gathered to drive change that improves the working environment and culture.
Benjamin Blum (Head of Human Resources & Member of the Management Board) from Arlewo
Not a luxury, but a necessity
Internal communication is not a luxury, but a necessity. Our own example shows how a thoughtful approach can not only improve communication, but also lead to a stronger, more engaged and happier team . So take your internal communication to a new, contemporary level. Your employees and your company will thank you for it.
